I have asked a few sustainable brands 3 questions related to COVID-19
Here are their answers...
1/ How much COVID-19 is impacted your brand?
2/ What do you do during the stay-at-home?
3/ What message would you like to share?
This very hard and has made a huge impact, but not as terribly as others I believe so we are lucky. We are fortunate in ways by being a start-up so we are able to press pause for a short time while continuing to talk about our mission through articles and engagement. Only issue is we are not eligible for government support so we are praying we can get grants to keep going.
We also made the hard decision early to close our online shop, after we had confirmation that our government would cover their wages we felt it right to close our warehouse due to it not being essential work, and knowing all the employees would be paid made this decision possible.
Also, due to what is happening it didn’t feel right to continue to push sales or use this as a marketing opportunity like we can see others have. We are currently holding our stock in our warehouse and when the time is right we will open again, when we know it’s safe for the warehouse and logistics safe.